The question
Which features create engagement and therefore more revenue for a telco? The Swisscom Pay concept explored an ever-growing content catalogue, user-defined versus operator-defined bundles, loyalty, vouchers that reward the relationship, visibility of spending on a single bill, exclusive sales powered by Swisscom Shop, and partner retailer discounts for Swisscom Pay users.
One-click subscriptions
Customers can easily create their own bundle and change their subscription to fit their needs.
Subscription offers
Swisscom’s customers can discover subscription products and offers and get exclusive benefits in a single platform: deals and promotions, a product catalogue, embedded payment methods, soft bundling, and promotion management in the admin panel.
OutcomeAn everyday brand relationship built on data and insights, personalisation, loyalty and a higher frequency of engagement, with more benefits for both consumers and Swisscom.
